What is Window Display in Retail
Learn the Window Display Concept of Store
‘ What is Window Display’ in Retail stores’ this is one of the most generic question asked during my store visits. Let’s understand the details concept of window display.
Window Display is the cover letter, it’s store’s visual identity. It is the most important element of store’ image & visibility. A window display is the first point of contact between a brand and its customers. In fact, window display is main identity of a brand, which shows about brand’s new collection, offers, color story etc. It communicates & connects with customers directly. They get proper information about merchandise, pricing, offers, styles, colors. A retail store must execute mesmerizing window displays to increase foot falls inside stores. They generate excitement amongst shoppers and attract attention towards collections & merchandise.
What is Window Display:- window display is amalgamation of art and science where a VM use his unique combination of skills and create magic with display & conceptualization. window displays communicate with customers and enhance store’s visibility among passersby which transforms into drive sales. Window display tells a story, communicate a brand’s identity, and create a mesmerizing first impression among customers.
It has crucial role in visual merchandising, besides showcasing decoration, products, and discounts, it also talks about the customer service, brand’s image & invitation & welcome to its target customers. Window display plays an important role to create interest and curiosity among customer, whether it is offers, display or any creative elements which is used inside window. Now a days, all Retailers are using window display as a sales promotion and advertising medium.
This trend is followed by all retailers now & we can see such examples in all shopping mall & downtown stores. There are several components while design a window display which are based on season themes & collection mood boards.
IMPORTANCE OF WINDOW DISPLAY
Why is window display in retail store so important ? All brands are investing huge amount of money & manpower in visual merchandising and window display set ups. Let’s understand the importance of window display in retail industry. How it influences customers & how it impacts sales.
- Window display is most important element of visual merchandising because it attracts new customers for the store. The biggest advantages of a window display in retail store are to draw customer attention. A potential customer is more likely to stop outside the store or even enter it if store has a beautiful & effective window display.
- Attractive window display creates desire of the products to the customers & it make customers to touch & feel the products. They are likely to enter the store and want to feel the products which maximize sale & footfalls.
- window displays are also a good way to present in-store promotions and deals. Both potential and returning customers are more likely to shop during a promotional period. You can see all brands offers & SALE signage at window. Here customers shopping psychology works that how you are showing offers & promotions.
- Window display is important in brand awareness also. If customers see display and don’t shop but window is successful to interact with customers & it creates brand recall value. This could even lead to word-of-mouth marketing.
- Store window can generate affective and cognitive response through attractive display and information.
What is Window Display: Types
There are different kind of window display in retail stores. Brands use Window as per their store’s visibility & location. It’s very important to know about that what is Window display in retail.
- Closed window– The window looks like a small room facing the customers from the road. It consists of glass in the front and covered at the back. closed window displays have walls or screens behind setups. These walls can be temporary backdrop, screen, or any kind of thematic props to enhance overall installation.
- Semi closed window– Such kind of window consist of glass panel at the front, and they are semi-covered at the back side. Customers can see some parts of store from outside.
- Open windows –In open window displays, there are no walls behind the display. Customers can see directly through it and into the store beyond.
- Showcase windows– As it name describes Showcase window, They are small windows which is installed on customer’s eye level, so that customers can check products and call outs closely. generally such windows are used for smaller merchandise like watches, jewelry, accessories, sunglasses etc.
- Elevated windows – Such windows are placed at higher level which are either closed or open. Elevated window displays always located above ground level. They are a popular among cosmetics and luxury items as these tend to be smaller and therefore easier to overlook. By elevating products to eye level and illuminating them with strategic lighting, retailers can make sure that they catch the attention of passers-by.
- Corner windows – Corner windows are placed at the corner of the store which is visible from two directions. Such windows are located at the corner of a store. People can view products from two sides.
What is Window Display- Types
Conclusion
Window display is very much crucial component in Retail industry. When window displays are designed with the right visual cues, they not only draw in shoppers but also trigger an emotional response and persuade them to take a step forward in their buying journey.
They attract attention, creates brand identity, showcase products & visual thematic appeal to enhance the customer experience & drive sales. It plays a pivotal role in the success of retail stores. Window displays offer a unique and powerful way to achieve the purpose & meet the sales target.
Each window tells a story of product, colors, trends & brand’s identity. So, it’s utmost important to design & execute excellent & interactive window display for your target customers.
