What is Visual Merchandising ?
Introduction:- What is Visual Merchandising
Visual + Merchandising- Visual merchandising (VM) is the art and science of designing store displays to attract customers, showcase products, and drive sales. It is a crucial part of retail strategy, combining elements of design, marketing, and psychology to enhance the shopping experience.
It involves arranging products, using color blocking, lighting, and themes to create an effective shopping experience. A visual merchandiser works on different segments like floor plans, color, lighting, displays, signages, technology, and other elements or ideas to attract customer’s attention.
Its main purpose is to enhance store’s sales by attracting customers inside store. This is now an essential marketing strategy that brands use to sell more products inside the store. This is one of the hottest careers & skill in retail industry where almost all retail brands appoint Visual merchandisers team.
What is visual Merchandising Definition in Hindi:- विजुअल मर्चेंडाइजिंग (Visual Merchandising) का अर्थ है, किसी स्टोर या दुकान में उत्पादों (products) को इस तरह से प्रस्तुत करना कि वे ग्राहकों को आकर्षित करें और उन्हें खरीदने के लिए प्रेरित करें। यह ग्राहकों का ध्यान खींचने और उनकी खरीदारी के अनुभव को बेहतर बनाने के लिए स्टोर की सजावट, प्रकाश व्यवस्था, रंगों, साइनबोर्ड, प्रॉप्स और उत्पादों की व्यवस्था का उपयोग करता है। इसका उद्देश्य स्टोर की ब्रांड छवि को मजबूत करना और बिक्री बढ़ाना होता है।
Elements of Visual Merchandising
There are some important elements of visual Merchandising which are considered most crucial in retail.
1- Store Layout: The physical arrangement of the store, which guides customers inside the store & create customer flow for shopping. All fixtures, gondolas & store’s display racks are placed as per layout & planogram. This is based on customer’s movement, product price & demand.
2- Window Displays: Window Display is brand’s image & first point to connect with customers. An attractive window display attracts large foot falls inside the store & drive good sales. A good window display communicated about the season merchandise & ongoing offers. You can see in malls in all seasons. As of Now, all stores are running Xmas offers in December.
3- Merchandise allocation: Merchandise are strategically positioned to maximize visibility, highlight bestsellers, or create thematic displays. Merchandise allocation describes the display of products on respective fixtures, shelves or hang rails as per VM guidelines. A well color blocked with proper stacked merchandise creates visual appeal & attention for customers.
4- Lighting: Lighting of the store enhance product visibility & aroma. Good lighting highlights products & create an inviting atmosphere or emphasize certain areas of the store.
5- Signage & Communication: Signage communicates store’s ongoing offers & promotions, such as SALES, EOSS, NEW LAUNCH or other exclusive collections. These are most helpful to introduce products among customers.
6- Color Blocking: Colors creates emotions and influence purchasing decisions. A thoughtful color palette can draw attention to specific areas and create a cohesive, branded atmosphere.
7- Props: Props enhance a window aesthetics. It is very much helpful to set the core theme of window design or store collections.
8- Sensory Experience: Apart from visual appealing items, sensory experience also impacts on memorable shopping experience. Most stores of the stores use thematic music, scent & other materials to create a impactful retail shop experience.
Objectives of Visual Merchandising
1- Attract Customers & increase store foot falls
- Create visually captivating displays to draw customers into the store & increase sales figure.
- Store traffic increase & customers explore maximum products inside store.
2- Enhance Shopping Experience:
- A goof VM creates a pleasant and convenient layout for browsing and purchasing.
- Interactive & informative display & store design educates customers about the right products. Also, Mannequin’s styling & signages encourage them to spend more time with products which turns into
3- Increase Sales:
- VM is an impulsive activity, customers get influenced with innovative displays & browse new products.
- New launches products introduce in window display with strategic callouts which attracts passersby.
4- Build Brand Image & brand recall value.
- Visual Merchandising reflects the brand’s image through consistent and creative visual impacts.
- Thematic display & ideal color blocking makes an impressive psychological image about the brand. It enhances brand’s recall value & authenticity among customers.
5- Navigate Customer Flow inside store:
- Visual Merchandisers use strategic layouts to navigate customers throughout the store.
- A good planogram introduces all merchandise inside the store so that customers can have a look & feel of the products at best way & spend more time inside the store.
Pingback: What is window display in retail- Window display in stores
Pingback: Top 10 facts about visual merchandising