Top10 Facts About Visual Merchandising
Some unique & amazing facts :-
‘Top 10 facts about visual merchandising’
India’s retail market is one of the largest and fastest growing in the world, with expectations of growing from $850 billion in 2020 to over $1.6 trillion by 2026 at a compound annual growth rate (CAGR) of around 10-12%. Visual merchandising is one of the most effective marketing strategies of retail industry. This is responsible for creating a visual appeal & mesmerizing shopping experience for customers.
We will know top 10 facts about visual merchandising which is unique & interesting.
1- Human brain analyses visuals 60,000 times faster than words and 90% of information delivered to the brain is visual elements. An impressive visual or call out pulls customers & drive sales up 30%. This is most important to use effective offer communication & visuals at store front or window. Clear and effective signage can guide customers through the store. It also informs them about promotions, sales, and new offers.
‘Top 10 facts about visual merchandising’
2- As per research, 70% of purchasing decisions are made at the point of sale. An effective visual presentation of merchandise can increase store’s sales by up to 30%. POS arrangement & design can increase sales. Most retailers are using creative and beautiful POS counters to keep miniatures or keep smaller and fast-moving merchandise on POS aisle. Customers have very less time to buy these items when they are in queue for final billing.
3- In Display, 52% of sales are made at eye level, followed by 26% at hand level, while ground level represents 13% and head level 9%
4- In retail psychology, customer footfall inside store refers to the psychology of shoppers to turn right when entering a store. The customer flow in a store is established from right to left, taking advantage of an instinctive tendency that guides consumers through the space. Accordingly, merchandises are planned as well as fixtures allocations.
5- The Rule of Three is a powerful principle, a visual merchandiser uses this concept in retail industry which shows that quantity of merchandise (products) displayed in odd numbers. Such as three products, tend to be more visually appealing and engaging to customers. Displays with three items are more likely to attract attention and hold it. This rule is applied in both visual balance and psychological principles of customers
6- According to University research 65% of consumer purchases are impulse purchase. VM plays a pivotal role in making these purchases. An effective display & strategic display creates such impacts inside stores. A visual merchandiser creates strategic planning & create thematic display & planogram to attract maximum customers to drive maximum sales.
7- 50% of customers are attracted by window display. A beautiful & Eye-catching, creative window displays increase the footfalls & brand visibility by 20%. Window Display has become a trend for all brands. This is now a competition among all brands to execute fantastic window display to pull maximum customers.
8- 85% of Consumers Make Purchases Based on Color:- Color-blocking impacts important role in purchasing decisions. Colors creates several emotional psychologies on customers. 40% of Consumers spend More Time in Stores with Good Lighting. 60% of Consumers Use Mobile devices to Enhance In-Store Experience.
9- 80% of Luxury Consumers Are Influenced by Store Atmosphere. 90% of Purchases Are Influenced by Physical Store Design. The design and layout of the store influence 90% of consumer purchases.
10- To use expressive & realistic mannequins can sales by 66%. Mannequins plays prominent role in visual merchandising. 85% of consumers are more likely to purchase an item that is displayed on a mannequins Storytelling within displays can boost brand recall by 25%.
These are some unique facts about visual merchandising which have been taken from different resources. These Statistics shows how visual merchandising plays a pivotal role in retail industry. A visual merchandiser has to be updated with all VM trends & materials. These statistics demonstrates the substantial impact of visual merchandising on the retail industry.
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